About Us
The best moments in life happen on the sofa.
Getting cosy with your lover, chatting with friends, curling up with your pet, playing with your little ones & putting your feet up after a long day.
Sédu brings exciting new designs crafted locally from the highest quality materials to South African homes because the best moments call for the best sofas.
Tutto bene
Everything’s good
That is the Sédu ethos. When we say “everything” we mean it. From the coveted designs and the locally sourced raw materials to the impeccable craftsmanship and impressively fast delivery, we don’t compromise on a single thing.
We are challenging the norm. Challenging the idea that luxury furniture has to come at a high cost. Instead, we have revolutionised the way we make furniture. Now you can custom design your very own made-to-order sofa at an affordable price.
The Sédu team have drawn inspiration from the beauty and craftsmanship synonymous with the Italian way of life. Their value for brilliant design and quality craftsmanship, as well as a deep love for family and friends, influences their effortless collaboration with each other and the exceptionally thoughtful way they interact with customers. Sédu is a place where every customer feels seen, heard and cared for. And that extends to our deep concern for the environment and making the world we live in a better place.
The way you like it.
Designed by you, made by us.
Your home is like no other and your sofa shouldn’t be either.
Using our customisation tool, you can customise the fabric and the cushion fill of your sofa. Our customisation tool give you a live preview of your personal design so you can glimpse before placing your order. Of course, we have also entrusted the help of our skilled designers to give you a head start. They have put their creative minds together to come up with a beautiful range of home-enhancing designs for you to choose from.
All you need to do is select your favourite and make it your own.
Drawing inspiration from the way our grandfathers crafted furniture, Sédu strikes the perfect balance between classic luxury and modern, minimalist design ready for you to add your personal touches. And for design advice? Look no further. You can consult with our experienced design team to bring the sofa of your dreams to life.
You won’t find such a simple and speedy way to purchase made-to-order, completely customisable sofas anywhere else.
Smart manufacturing
Redefining the way South Africans do furniture.
With over 120 years of combined industry experience, our skilled team have spent the last two years developing a completely new way to design & manufacture furniture. Using the latest technology, we’ve developed a unique manufacturing process never before seen in SA. Once you have custom designed your (no doubt beautiful) sofa, we will have it crafted and ready for delivery in just 20 business days.
We have created a process that tips its hat to traditional craftsmanship while also adopting smart manufacturing to automate and optimise the way we make sofas. That’s not to say there aren’t an array of people involved in the creation of your sofa. Sédu is the love child of South Africa’s most talented engineers, designers and craftsmen who all work together to bring magic to your home.
Keeping things local
Proudly South African made & owned
We are choosing to do things differently. Most other furniture brands import their products and supplies from overseas, opting for the cheapest materials and manufacturing while still whacking a giant price tag on it. Not us. When you purchase a Sédu sofa, you’re supporting local South African craftsmen, designers and suppliers.
We put South Africans first. Whether that means making sure our team has everything they need to let their imaginations run wild or delivering you a slice of plush paradise at the most affordable prices. Our factory is based in Cape Town, South Africa, where we have a dynamic team of engineers, designers and craftsmen. We are also committed to using locally sourced raw materials wherever possible.
Made to last.
Here for a good time & a long time
We take the best materials available and craft them into something special.
Our choice of premium, durable materials even extends to the plush cushioning we provide. Not only are Sédu sofas deliciously cosy, they will also stand the test of time so you can enjoy them for many years to come.
You can count on your Sédu sofa to be structurally sturdy thanks to our unique manufacturing methods, which have been developed by a craftsman with over 20 years of experience making furniture.
We are so confident in the quality and durability of our sofas we provide a 10 year warranty on the frame and suspension of our sofas.
Our smart manufacturing is the most efficient way to make your sofa, and we don’t just mean it’s jaw-droppingly fast.
It also means there is minimal waste of materials in the process.
That combined with the use of eco-friendly materials puts Sédu at the forefront of environmentally conscious manufacturing